Yet Acceptable.” which means that Loewy sought to give his users the most advanced design, but not more advanced than what they were able to accept and embrace. Maya is an abbreviation for “ Most Advanced.
He called this approach the MAYA principle. He designed his famous logos, some of the most recognizable cars of the 40s, 50s, and 60s, refrigerators, and locomotives for his users’ present needs and skills while pushing the boundaries of design and technology beyond his users’ expectations. Loewy’s secret was essential to design for the future – but delivering the future gradually. Copyright terms and licence: All rights reservedĭesigns and drawings by Raymond Loewy who designed the Air Force One logo, the Coca-Cola bottle, the Shell Oil logo, the US Postal Service logo, and the Greyhound logo. If we don’t hit the right balance, our users won’t embrace nor buy our products, Loewy emphasized.Īuthor/Copyright holder: Raymond Loewy. Today, Loewy can still teach us to design our products with just the right balance between the well-known present, on one hand, and a new and innovative future on the other hand.
The Air Force One logo, the Coca-Cola bottle, the Shell Oil logo, the US Postal Service logo, the Greyhound logo are just some of his impressive designs which still exist today. Why not learn from the best design experts with the most impressive track record? Raymond Loewy (1893-1986) is often referred to as the father of Industrial Design and his track record is indeed impressive. This is called the MAYA Principle and it’s the secret behind the industrial design of the Coca-Cola bottle, Shell Oil logo, and the Greyhound logo. Learn to design for the future, while balancing your design with your users’ present stage of skills and mindset.
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